Archive for May, 2009

How to Choose Correct SEO Consultant / Company

  • Written by KumarAyush
  • Posted May 27, 2009 at 3:30 pm

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via organic / natural search result. But, SEO generally involves a sequence of steps, which are both time consuming and confusing. Threfore in order to carry out SEO-related works, it is recommended to search for SEO specialist or a professional SEO firm.

It’s true that not all SEO companies are good, because some of the company adopt black hat technique for SEO works, which are unethical techniques and mostly include cloaking, doorway pages, link spam, and spam indexing. And once the search engine will come to know about it, your site is surely going to banned for several months / year. Hence, it is advisable to take considerable time in choosing a SEO firm.

In order to aviod getting cheated by SEO company, you should try to get basic of SEO knowledge. The most important factor in SEO is selecting right Keyword, Content and URL.

  • Similar you should ask to the SEO company that, on how many projects they have worked and what’s their ranking.
  • Can you show me examples of your previous work and share some success stories?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What are your most important SEO techniques?
  • How long have you been in business?
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Importance of Link Building

  • Written by KumarAyush
  • Posted May 22, 2009 at 6:21 am

Importance of Link Building

Link Building Process in an important factor in SEOActually there are many reasons behind engaging in a link campaign. Nowdays Google is one of the most popular search ening and links are one of the most important factors in determining a sites rank in the search engine results page (SERPs) and this is specially applicable in Google.

Since this is such a crucial factor in Google’s algorithm (as well as the other search engines), a link campaign should be part of your search engine marketing efforts.

First, let’s define the different types of links that a site can have:

Reciprocal link – this is where two sites exchange links to each other’s sites.

One-way (In-Bound) link – where one site links to another site without receiving a link back.

Reciprocal linking is a very time consuming task when done correctly. During this process, a webmaster will scour the Internet looking for relevant sites that he or she can trade links with.

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SEO Process, 5 Necessary SEO Steps

  • Written by KumarAyush
  • Posted at 6:13 am

SEO Process

What is SEO (Search Engine Optimization) process?

Seems strange to the beginners who have developed a website but needs to promote it. SEO is a way to improve your website visibility in search engines like Google, Yahoo and MSN etc.  This helps in getting relevant visitors to your website who can become prospective buyers. Most of people do not go beyond the three pages of search engines so it becomes necessary to get your site listed within the first three pages.  SEO Process

1st Phase of SEO Process

SEO process starts from choosing your domain name for your website. It actually depends on the product or the services which you are planning to offer. If the domain name is keyword related then its considered as good option because keyword rich domains gets easily promoted in the search engines and it is easier to find the alternate and supports keywords for this type of domain.

2nd Phase – Design Search Engine friendly website

Design a website which complies with web accessibility standards. Make it W3C compliant html compliant and CSS compliant, There should be no use of frames within the website. Minimize the use of flash content. Search Engines cannot read images and therefore it’s necessary to add alt tag in every images. Make user friendly site navigation. Make html and xml sitemaps. Keep keyword oriented file names. Give relevant and unique title to each page.

3rd Phase – Content

Put unique content in website it is must to have good search engine rankings.  Search engines gives preference to the fresh content. Content must be keyword rich and quality oriented. Quantity of content doesn’t matter rather than the quality.

4th Phase – Link development

There are 2 ways of link development; one way and reciprocal. In reciprocal you find the site which seems relevant and match with and you send a link exchange request to them. This is reciprocal link exchange.  By link building process you can exchange link with quality websites.

5th Phase – Off page optimization

Write articles for your website and submit it in quality article directories. Submit site in quality directories. Do forum postings giving your website link in signature? Write bogs for your website.

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