Seems strange to the beginners who have developed a website but needs to promote it. SEO is a way to improve your website visibility in search engines like Google, Yahoo and MSN etc.  This helps in getting relevant visitors to your website who can become prospective buyers. Most of people do not go beyond the three pages of search engines so it becomes necessary to get your site listed within the first three pages.  

1st Phase of SEO Process

SEO process starts from choosing your domain name for your website. It actually depends on the product or the services which you are planning to offer. If the domain name is keyword related then its considered as good option because keyword rich domains gets easily promoted in the search engines and it is easier to find the alternate and supports keywords for this type of domain.

2nd Phase – Design Search Engine friendly website

Design a website which complies with web accessibility standards. Make it W3C compliant html compliant and CSS compliant, There should be no use of frames within the website. Minimize the use of flash content. Search Engines cannot read images and therefore it’s necessary to add alt tag in every images. Make user friendly site navigation. Make html and xml sitemaps. Keep keyword oriented file names. Give relevant and unique title to each page.

3rd Phase – Content

Put unique content in website it is must to have good search engine rankings.  Search engines gives preference to the fresh content. Content must be keyword rich and quality oriented. Quantity of content doesn’t matter rather than the quality.

4th Phase – Link development

There are 2 ways of link development; one way and reciprocal. In reciprocal you find the site which seems relevant and match with and you send a link exchange request to them. This is reciprocal link exchange.  By link building process you can exchange link with quality websites.

5th Phase – Off page optimization

Write articles for your website and submit it in quality article directories. Submit site in quality directories. Do forum postings giving your website link in signature? Write bogs for your website.