Pay Per Click (PPC)
So what exactly is PPC?
Well PPC stands for Pay Per Click. Pay per Click is a way for sites to appear in major positions on SERP (search engine results pages) by paying the engine to display their results.
Take one another example: PPC (Pay Per Click) is how much you are paid every time someone clicks on an ad on your site. SEO (Search Engine Optimization) is how easy your site is able to be found.
The basic differnece between PPC and SEO is, you are paying for the clicks that PPC sends your way, whereas the clicks from SEO are free.
Take a look of PPC below:
